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EN 301 549: EU Digital Accessibility Standard

EN 301 549 is the European standard that defines technical accessibility requirements for ICT products and services. If your digital service is subject to the EAA or Web Accessibility Directive, conforming to EN 301 549 is the clearest path to compliance.

EN 301 549 Requirements for ICT Products and Services

EN 301 549, formally titled Accessibility Requirements for ICT Products and Services, was first published in February 2014 by CEN, CENELEC, and ETSI to establish a single, harmonized technical framework for ICT accessibility across the EU.

The current version is V3.2.1, published in March 2021 and cited in the Official Journal of the EU on 18 August 2021. It incorporates WCAG 2.1 Level AA as its technical baseline for web content and extends requirements to non-web software, documents, hardware, and telecommunications.

Version 4.1.1, expected to incorporate WCAG 2.2, is in development with a draft published in November 2025.

β€œEN 301 549 is best understood as WCAG plus everything else. It takes the web accessibility principles most organizations already know and extends them to cover the full spectrum of ICT β€” documents, mobile apps, hardware, telecommunications, and support services.”

The Structure of EN 301 549

EN 301 549 is organized into chapters, each covering a different category of ICT.

Chapter 4: Functional Performance

High-level accessibility goals organized around POUR principles.

Chapter 9: Web Content

Directly incorporates all WCAG 2.1 Level A and AA success criteria.

Chapter 10: Non-Web Documents

Applies WCAG criteria to PDFs, Word documents, spreadsheets, and ePub files.

Chapter 11: Non-Web Software

Covers native desktop apps, mobile apps, and operating systems.

Chapter 12: Documentation & Support

Requires product documentation and customer support services to be accessible.

Who Does EN 301 549 Apply To?

EN 301 549 is referenced by the Web Accessibility Directive (public sector) and the European Accessibility Act (private sector).

Organizations That Must Comply

  • All public sector bodies across 27 EU member states under the Web Accessibility Directive
  • Private sector businesses subject to the European Accessibility Act
  • Non-EU organizations offering covered digital products or services to EU consumers
  • Manufacturers, importers, and distributors of ICT hardware
  • Software developers whose products are deployed in public procurement contracts
  • Any organization seeking presumption of conformity with EU accessibility directives

What EN 301 549 Covers

  • Websites and web applications (Chapter 9, incorporating WCAG 2.1 AA)
  • Non-web documents including PDFs and Word files (Chapter 10)
  • Non-web software including desktop and mobile apps (Chapter 11)
  • ICT with two-way voice communication and video capabilities (Chapters 6–7)
  • Hardware including physical controls and self-service terminals (Chapter 8)
  • Product documentation and customer support services (Chapter 12)

Key EN 301 549 Compliance Deadlines

RequirementWho It Applies ToDeadlineStatus
Public sector websites comply with EN 301 549 V3.2.1All public sector bodies in EU member statesSeptember 23, 2020Past Due
Public sector mobile apps comply with EN 301 549 V3.2.1All public sector bodies in EU member statesJune 23, 2021Past Due
Private sector new products and services (EAA enforcement)All covered private sector businessesJune 28, 2025Required Now
Existing private sector services achieve full complianceService providers operating before June 2025June 28, 2030Transitional
EN 301 549 V4.1.1 expected in Official JournalAll organizations targeting future complianceExpected October 2026Upcoming

Penalties for Non-Compliance

Penalties are enforced through national laws implementing the WAD and EAA in each member state.

Up to €100,000 per violation

Maximum fines in countries including Germany and Italy for non-compliant products or services.

€10,000 for documentation failures

Separate fines in some member states for failing to provide accurate accessibility information.

Market Withdrawal

Authorities can order non-compliant products removed from sale or services suspended.

Daily Fines

Several member states impose daily fines of up to €1,000 for continued non-compliance.

Procurement Exclusion

Organizations that cannot demonstrate EN 301 549 conformance may be excluded from EU public procurement.

Private Enforcement

Disability rights organizations and competition law firms are actively pursuing accessibility violations.

What EN 301 549 Compliance Requires for Websites

For websites, EN 301 549 Chapter 9 fully incorporates WCAG 2.1 Level AA under the four POUR principles.

Text Alternatives

All non-text content must have descriptive text alternatives for screen reader users.

Captions and Transcripts

Pre-recorded audio and video must include accurate captions and audio descriptions.

Adaptable Content

Content must be presentable in multiple ways without losing meaning.

Color Contrast

Normal text must meet 4.5:1; large text requires 3:1 minimum.

EN 301 549 vs. Other Accessibility Standards

StandardTypeCoversWCAG Version
EN 301 549 V3.2.1EU harmonized standardWeb, documents, software, hardware, telecomWCAG 2.1 AA
EN 301 549 V4.1.1 (expected)EU harmonized standard (upcoming)Same scope plus WCAG 2.2 updatesWCAG 2.2 AA
WCAG 2.1 AAInternational technical standardWeb content onlyWCAG 2.1 AA
WCAG 2.2 AAInternational technical standard (current)Web content onlyWCAG 2.2 AA
BITV 2.0 (Germany)National implementationGerman public sector websites and appsWCAG 2.1 AA
RGAA (France)National implementationFrench public sector websites and appsWCAG 2.1 AA

EN 301 549 Website Compliance Checklist

Content and Media

  • All images have meaningful, descriptive alt text (clause 9.1.1.1)
  • Videos include accurate captions and transcripts
  • Audio content has a text alternative
  • PDFs meet Chapter 10 requirements
  • Headings used in correct hierarchical order
  • Page language is defined in the HTML

Visual Design

  • Text contrast meets 4.5:1 minimum (clause 9.1.4.3)
  • Large text meets 3:1 contrast ratio
  • Content usable at 200% browser zoom
  • Color is not the only means of communicating information
  • Focus indicators clearly visible for keyboard users

Navigation and Keyboard

  • All interactive elements reachable via keyboard (clause 9.2.1.1)
  • Skip navigation link present
  • No keyboard traps anywhere on the site
  • Navigation consistent across all pages
  • Page titles unique and descriptive on every page

Documents and Support

  • Downloadable PDFs audited against Chapter 10
  • Mobile app audited against Chapter 11 if applicable
  • Product documentation available in accessible formats
  • Accessibility statement published on the site

Meet EN 301 549 Requirements with One Accessibility

One Accessibility helps website owners achieve EN 301 549 compliance, including the WCAG 2.1 AA requirements covered by Chapter 9.

  • Works with Elementor, Gutenberg, Bricks, Beaver Builder, Divi, WPBakery
  • Smart conditional presets for different pages
  • Visual drag-and-drop editor, no coding required
  • Default accessibility preset activates instantly on installation
  • Aligned with WCAG 2.1 AA, the web content baseline of EN 301 549 Chapter 9
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One Accessibility customizable widget on a WordPress website

Text Resizing

Supports clause 9.1.4.4 β€” content remains functional at 200% zoom.

High Contrast

Helps meet color contrast requirements under clause 9.1.4.3.

Keyboard Navigation

Core requirement under EN 301 549 clause 9.2.1.1.

Screen Reader Ready

Supports name, role, value requirements under clause 9.4.1.2.

Reading Mask

Supports Perceivable and Understandable principles across Chapter 9.

Instant Activation

Default preset activates on install β€” your site improves immediately.

Frequently Asked Questions

Make Your WordPress Site EN 301 549-Ready

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